Why is my Instagram dead? Official Instagram Marketing Tips And Tricks #1

 Instagram Marketing Tips And Tricks #2

Why is my Instagram dead? That is the number one question that I'm getting from small business owners and entrepreneurs.

Instagram Marketing Tips And Tricks

right now so if you've noticed a decline in your engagement or maybe your follower count doesn't take it personally.

it's definitely happening to everyone, it's just very competitive on Instagram.

right now however there are definitely specific steps that you can take in order to cut through the competition

so if you're looking to promote your business and make some money, today's blog I'm going to walk you through each step so that you can get out there and start killing it on Instagram.

but before we go any further I just want to introduce myself my name is Altamash and I am a creative strategist and if you're just stumbling upon this article welcome to Meta Verse And SEO tips And Tricks is the blog to get all the knowledge that you need if you are an online entrepreneur and you're starting running or growing an online business.

so I work with countless small business owners and I started noticing a trend. I started noticing that they were saying they were lacking engagement or that they were having a hard time making sales on Instagram.

so I went back did some research and i found out exactly why this is happening to everyone and how you can beat the algorithm,

okay so first let me explain why you're actually having a hard time growing and making sales on Instagram every social media platform is gonna go through a life cycle just like everything in life.

so it's gonna start with launch then it's gonna move on to growth and then monetization at its peak.

Now the first phase is the launch phase so at this point Instagram was figuring out what its value proposition was. They were doing all that behind the scenes work and they were just getting started.

If you were a business or if you were a creator on Instagram at this time this would have been a very easy time to grow realistically.

you probably weren't because you probably didn't even know Instagram existed.

the next phase is the growth phase this is where Instagram would have started to pick up some steam so when you hear people saying oh Instagram really isn't what it used to be they're talking about that time when it was you know wild there was a lot of engagement you could have gained followers super quickly and that all happened during the growth phase.

so this would have been about five years ago um and at that point, it was just really easy to grow your account there was a lot of engagement and if you were on it enough to monetize back.

then you would have seen a lot of sales coming through but if I think back to where I was in 2016 I was probably somewhere on my couch in my living room hearing all my friends talking about Instagram but not on the platform yet.

but those days have come and gone my friends because Instagram is now at the monetization phase they're really focusing on profit so what they're doing is they are working with advertisers to sell users' attention.

So that really just allows them you know to pay their employees and run their business. Instagram is no longer handing out exposure like it's Halloween candy and they are the biggest house on the block.

but instead, they're keeping their exposure precious they are only electing a small portion of the population to be the chosen ones um those people are getting all the growth.

they're getting all the exposure now. I know this sounds elusive but you can be a chosen one so here are the four things that you can do to make it to the other side become a chosen one so that you can start growing your business and start making sales.

tip number one is to make content that no one has ever seen before all right so now that we know that Instagram is in the profit or the monetization phase.

Unique Content

we can gather that they're gonna be willing to help you if they can make a profit off of you so in other words, they're going to reward you with exposure.

If you keep users on the platform for longer this is because that's going to mean they can show more ads to your audience and collect money from companies.

that are willing to pay for those ads so if you make content that no one has ever seen before.

you're going to help Instagram reach their goal and then they're going to help you reach your goal so let's use this fake hot sauce brand.

just as an example of what not to do okay so rule number one in making scroll stopping content does not post bland product photos. Product photos with a white backdrop are amazing but those should be reserved for the product page on your online store or your Shopify store.

you're going to have a very hard time standing out by posting product photos like this on your Instagram but in sharp contrast take a look at how you can still show your products but in a creative and different and fun way.

so look at this guy he's making a hot sauce fountain I think that is a genius and this is really going to make people stop and watch so those people that are stopping and watching they can potentially turn into followers and then one day down the line they can turn into customers as well also don't try to be perfect.

I know this one's a bit of a hard one but perfection is 100% expected on Instagram so to be different and to make content that people have never seen before try adding a human element.

so while this picture over here is you know it's obviously stunning this photo lacks a human element you know it's perfect.

it looks like maybe it was taken at a studio so instead, embrace the human element with your photos and with your videos so when we look at this video here in contrast we can see that you know maybe it was taken with a smartphone um you can see people's natural reactions to how spicy. the hot sauces are and there's a story storyline behind it.

So it has a human element so keep that in mind as you're creating your content. Ever wonder how you can make money on Instagram like the many influencers and brands that you see.

so the next tip is to be consistent now. I know you guys have definitely heard this advice before but it's super important because being consistent tells Instagram that you are a trustworthy account and that you are a reliable account.

Regular Posting On Instagram

so if you're the type of person that has, you know, a hard time staying motivated and a hard time being consistent.

I know it happens to all of us. Here are a couple of really helpful tips for you guys number one use a scheduling tool so you could use a free tool like later and later is going to allow you to schedule content.

so that it automatically posts later that way you're not posting a ton when you're super motivated and then completely falling off the map.

when you start to get busy so something like Hootsuite or something like that is really going to help you stay on the ball and on track secondly.

set a dedicated time to plan and shoot your content if you decide on every Sunday.

at six for example I recommend that you put a recurring event in your calendar and turn that alarm on baby.

because once you hear that alarm you're going to drop everything that you're doing and you're going to start creating so the close sister of consistency is actually patience.

so my last piece of advice for you is just more patient with yourself, if you're trying to be consistent you're going to also have to be patient with your growth.

right now on Instagram is not going to happen overnight and you know like we discussed that but if there are 365 days in a year and you promise yourself that you're gonna post once a day that is 365 opportunities, that you're giving yourself to blow up every piece of content can be that shot.

so really trust the process you know trust the universe enjoy having fun and if you are consistent.

and if you are patient and you are dedicated to growing your business, then success will just naturally come rule number three is don't be boring crazy advice, but what I'm trying to say is have whatever is going on in your content be super active and be super dynamic.

so if we look at this picture right here you know there's really not much going on there's just you know we're just looking at some ingredients but if we look at this video here this is dynamic this person is showing us the ingredients still but he's showing us how the hot sauce is made.

now obviously don't give away your secret sauce but maybe showing some crazy or unexpected ingredients, for example, maybe that can catch people's attention so hopefully, now you get a better sense of how to make content that no one has ever seen before.

now if you're stuck for ideas it happens to all of us honestly I would just recommend you hope over to tik tok see what people are doing on that platform because it's super creative over there and then just bring that content over to Instagram,

but make sure that you're putting your own spin on it next tip, think like Instagram so we've definitely done a lot of you know this kind of thinking like Instagram even. 

just throughout this video but in order for you to succeed on Instagram you want to think like Instagram what's on their agenda and how can you use that knowledge to further your business.

so them dropping the reels feature is a perfect example of how you might have you know taken that opportunity to think like them and propel your business forward,

obviously from a business standpoint they were competing with tik tok.

so we can wager a guess that they would reward early adopters with more exposure if you were to use reels early on.

so you know just getting your brain into that mindset of you know thinking like Instagram that can really help you and propel your business.

Forward next tip is to stop making selfish content so I actually heard Gary say this first but when I heard it I was like this is so accurate and I wanted to share it with you guys so selfish content is anything that you post for you know your own agenda or your own ego or your own business and I think that it's really easy to fall into this trap of making content.

that fulfils your own needs I mean I know I've done it before I think we've all done it before but what we want to focus on is providing some sort of value.

so those examples that I showed you before were selfless they were funny they were interesting you know they really took the viewer into account first and you just you know you want to notice that none of them said like big blowout sale or like-new product drop you know you want to assume that people don't care about your products but what they do care about is consuming content that's good.

so after you command a viewer's attention that's when you can start thinking about monetizing that attention later and honestly this is a little meta considering that's exactly how Instagram did it with their platform you know first they got the user's attention and then they monetized it and I think that's you know full circle and this is a perfect place to end off for today's article.

but before we wrap up for the day if you're looking to grow your business with Instagram then Shopify is going to have everything that you need it allows you to sync your product catalogue to an Instagram shop so that you can easily create ads and shoppable posts transform posts and stories into shopping experiences with product tags.

offer a smooth shopping experience by bringing the look and feel of your Shopify store to Facebook shops expand your audience through Facebook ads and use Shopify to create the track and manage your ad campaigns and orders all in one place you can get started with a free 14-day trial no credit card required and building an online store is a lot of fun and it is super easy plus the powerful features and the free apps are gonna make marketing really simple and it's gonna allow you to make more sales more often.

You Can Read Also:

  1. Social Media Marketing Tips And Hacks To Grow Your Business Online Fast!
  2. How I Can Find Best Niches' For Instagram And YouTube? What to do when you want to talk about everything?

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