What Is The Best Length For Instagram Caption Expert Advice? How To Write Best Instagram Captions?

Caption writing is not really your jam? ๐Ÿ˜ณ

When it comes to sitting down and writing your captions, does your mind goes totally blank๐Ÿคฆ๐Ÿผ‍♀️. You find yourself asking things like...๐Ÿ’›

Instagram caption ideas

➡️ 'How should I start this thing?!'
➡️ 'Does this sound too informal?!' 
➡️ 'How do I make this engaging to read?!'

Sound familiar? I thought so! ๐Ÿ˜†
These 6 tricks should really help you craft out some captivating captions that get those readers hooked and wanting more & more of what you have to offer. ๐Ÿ’ธ

I have lots more tricks to help you get over that writer's block and start writing engaging captions!๐Ÿ’›

What Is The Best Length Of Instagram Caption Expert Advice!

Nobody will read captions that are longer than the insert number amount of words.๐Ÿคจ

That is such a ridiculous message I see being shared around.

What I also see are lots of creators getting great engagement and attracting their audience by maxing out their characters!


You can see where I'm going with this, hm? As long as the caption has value and is crafted in a way that captures and holds your ideal audience's attention - you are good to go!!

❌Don't believe everything you see shared among the pros around here. Take things with a pinch of salt and experiment with what works best for YOU and YOUR BIZ!

P.S. I am one of the people that would read a long caption too, as long as it is relevant to me ๐Ÿ˜‰What do you think about longer captions? Do you read them?

What is the Instagram character limit?

If we’re talking sheer numbers and absolute capacity, the Instagram character limit is 2,200 characters.


But, the story doesn’t stop there. Of course, it doesn’t!

Beyond limits: What is the ideal length for Instagram posts?


Right now, you may be thinking, “Okay, 2,200 characters!

That’s a lot of room to play. Maybe I can write my insta-novel and fit it all into just one caption!”


Stop right there, budding novelist. Just because you can doesn’t mean you should. (Also, you can’t. A novel is ~450,000 characters.)


Let’s put this into layman’s terms: If the average word contains 5.5 characters (including one space), then 2,200 characters equate to about 400 words – or, approximately one full page in Microsoft Word, single-spaced. Or, for an even better reference, this blog post is about 5,600 characters.


Think about trying to fit more than a third of this blog post into one Instagram photo caption. Oh, the horror.


And thus, we circle back to the beginning: Just because you can doesn’t mean you should. No Instagram caption should ever reach 2,200 characters. In fact, your captions shouldn’t even rub elbows with 2,200 characters.


Consider this: Instagram captions truncate at 125 characters. In other words, if you want your entire caption to display, it should be no more than 125 characters. That’s a far cry from the if-we’re-getting-technical-about-it 2,200 character limit.


So, what’s the ideal length for Instagram captions? Well, it depends. But, marketers generally agree: your target is about 138-150 characters for product-based brands and 150+ characters for service-based brands.


how to write best Instagram caption

๐ˆ๐ญ’๐ฌ ๐ญ๐ข๐ฆ๐ž ๐ญ๐จ ๐ฅ๐ž๐š๐ซ๐ง ๐š๐›๐จ๐ฎ๐ญ ๐œ๐š๐ฉ๐ญ๐ข๐จ๐ง๐ฌ Are you one of those people who *freezes when the time for writing a caption comes along? If the answer is yes, keep on reading cause I’ve got some tips to share ๐Ÿ˜Š

  • ๐–๐ซ๐ข๐ญ๐ž ๐ญ๐ก๐ž ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ ๐ฌ๐ญ๐ฎ๐Ÿ๐Ÿ ๐Ÿ๐ข๐ซ๐ฌ๐ญ As you may have already noticed, captions are cut off in users' feeds after three to four lines of text. But don’t worry, that doesn't mean you should keep your captions extremely short so users can see 100% of them. What you should do instead is frontload your captions with the important content. What is the key info you want them to see first? Focus on that and leave hashtags and mentions for the end.๐Ÿ’›

  • ๐ˆ๐ง๐œ๐ฅ๐ฎ๐๐ž ๐š ๐œ๐š๐ฅ๐ฅ-๐ญ๐จ-๐š๐œ๐ญ๐ข๐จ๐งSimple things like inviting your audience to comment or like your posts is a great way to boost your engagement and to connect with new people and, especially, potential clients!  Remember to keep your CTAs short and fun to drive more engagement.๐Ÿ’›

  • ๐Ÿ’ซ๐€๐๐ ๐ฅ๐ข๐ง๐ž ๐›๐ซ๐ž๐š๐ค๐ฌ ๐ญ๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐œ๐š๐ฉ๐ญ๐ข๐จ๐ง๐ฌ This probably won’t come as shock but… people get bored easily. I mean… very easily! Ideally, you should keep your captions short and straight to the point, but what happens when you’ve got a lot to say? The answer is you add line breaks! By implementing this tip, your text will be a lot easier to digest and people won’t get bored of it.๐Ÿ’›

  • ๐ˆ๐ง๐œ๐ฅ๐ฎ๐๐ž ๐ž๐ฆ๐จ๐ฃ๐ข๐ฌ Another great way to keep your captions interesting and appealing to the eye is by adding some fun emojis! But be careful and don’t overuse them, otherwise, your text will get messy and be barely readable.๐Ÿ’›

  • ๐”๐ฌ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐ ๐ฏ๐จ๐ข๐œ๐ž Your Instagram captions should reflect your brand personality and therefore sound like the rest of your platforms. You don’t want to confuse your audience, so use the same type of language and voice style when communicating. ๐Ÿ’›

What’s your favourite tip to use? I love some emojis ✨

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