Are Instagram Hashtags Dead In 2022 | Are Instagram Hashtags Still Relevant? What Is The Best Hashtag Strategy?

Are Instagram Hashtags Dead? 

Here is everything you need to know to develop the best Instagram Hashtag Strategy in 2022. You will learn how hashtags are still relevant.

  • What is a hashtag and why do we use them?

  • Do hashtags really help with views?

  • Are hashtags still relevant?

  • How hashtags actually work

  • 3 types of hashtags to use for your content

  • My favourite tool to use - is Hashtag Slayer

  • How many hashtags should you use on your posts?

  • The Do’s and Don’ts of using hashtags on Instagram

  • Bonus tip for influencers: How to use hashtags to get a brand’s attention

How many hashtags should you use on your posts?

Hashtags on Instagram Have Changed and Evolved So Much in the Past Few Years.🍒

Which Means the Hashtag Strategy You're Currently Using Is Probably Outdated.

If You're Looking for a Brand Spanking New Strategy for 2022 You've Come to the Right Place.

Because in This Blog I'll Be Answering Frequently Asked Questions Like Are Hashtags Dead.

Do We Even Need to Use Them?

Moving Forward and Even the Practical:

How Many Hashtags Should You Use When You Post?

Should You Put Them in the Captions or the Comments?

All of That Will Be Answered in This Blog.


What is a hashtag and why do we use them?

I Feel Like for You to Really Understand How Outdated Your Strategy

Might Be We Need to Go Back in Time a Little Bit I Did Some Digging on Google to Find Some of the Most Popular Hashtag Articles in 2016 to See.

What Was Being Taught Back in the Day and Came Across This Article.

Hashtags Are Essentially a Way to Tag Your Photo and Throw It into a Chronological Pool of Other Photos and Videos.🐡

That Have Used the Same Tag This Allows Other Users to Find Photos of Similar Interests or in the Same Niche.

for Example: 🍒

If You're a Photographer and Want to Find Other Portrait Photographers or Photos.

Then the Portrait Hashtag Should Have Photos of Portraits That Other Users Have Tagged with Their Images.

So This Is Important to Remember Hashtags Were Originally Created for Photographers to Find Other Content.

Photographers Get Photo Inspiration and Make Connections and It Worked.🐡

Exactly That Back Then but Then Cue the Influencer's Businesses and Entrepreneurs into the Chat.

That Strategy Slowly but Surely Stopped Working Leading Us To.


Do hashtags really help with views?

Today or More Recently April of 2022 Head of Instagram Adam Asari Went to His Stories to Answer the Question Do 

Hashtags Help Views This Is What He Said Not Really They Do Help Us to Understand What a Post Is About.

Which Means It Might Be More Likely to Show Up in a Place Like a Hashtag Page for Instance.

but in General No I Wouldn't Try to Think of it.🍒

  • Hashtags as a Way to Get More Distribution.

Basically, He Says Not Really He Wouldn't Try to Use Hashtags as a Strategy or Way to Get More Distribution.

We Were Taught Through the Ultimate Game of Telephone.

That the Right Hashtags or Combination of Hashtags Will Expose Your Brand to Large and Targeted Audiences.🐡

Which Is Just Not How It Works Anymore.

There's a New Sheriff in Town Y'all and the Laws Are Different So to Answer the Question:🐞

Are Instagram Hashtags Dead?

the Answer No but the Way We've Been Using Them Is Dead.

Now Maybe You're Wondering If Hashtags Don't Help with Getting More Views.

Then Why Use Hashtags at All Well.

Really You Don't Have to Use Instagram Hashtags at All If You're Not Aware.

Instagram Has Started to Expand into More Seo Practices.

This Means They're Making Their Platform a Little Bit More Search Friendly.

Similar to Youtube and Tik Tok.

Where You Can Look Up a Key Phrase on Their Search and Explore Pages and Any Post Using Those Keywords or Key Phrases Will Appear in Results.🐡



Instagram hashtags Tools:

Nowadays Hashtags Are a Tool That You Can Use to Categorize Your Content to the Algorithm.

Why Do You Want to Categorize Your Instagram Content?

This Is One of the Ways Instagram Is Able to Better Connect Users with What They're Looking For.

Remember Adversary Didn't Say Instagram Hashtags Are Pointless Never Use Them.

No, He Said They Do Help Us Understand What a Post Is About.

Which Means It Might Be More Likely to Show Up in Places Like.🍒

Hashtag Page Okay I Kind of Feel Like I'm Explaining Things.

but I Want to Break It Down How Hashtags Work?🐡

You Have This Post You Use Hashtags and It Doesn't Perform Well.

  • Maybe It Gets Poor Engagement.
  • Maybe Zero Reach.

 So You're Like Okay.

Let Me Try It Again New Post You Use Hashtags and This Time It Does Perform Well or the Engagement Is Higher.

the Reach Goes Up

Most People's Immediate Thoughts Here Are.

Oh, I Used the Right Hashtags This Time That's Why My Post Performed Well.

When in Reality It's Because My Content Was Performing Well on Its Own.

Then Instagram Started to Suggest It and Push It to Places Like the Hashtag Page.🍒

Your Content Didn't Get Improved Reach Because of the Instagram Hashtags You Used.

What Caused the Post to Perform Well in Those Hashtags

Was the Fact That That Content Was Great Content

So If Your Goal Is to Rank Higher in Feed Explore or Search Results

Your Goal Should Be to Create Quality Instagram Content🐡

Their Literal Answer Is to Create Quality Content That People Want to See in Their Feed

If Your Goal Is Instagram Growth

Read Full Article Here:



So What Should Your Hashtag Strategy?


#1 Be Step One I Want to Challenge You to Think Less About Hashtags:

Spend Less Time on Instagram Hashtag Research and More Time on Creating the Best Possible Content for Your Followers.

When You Feel Like Your Content Is Like🍒

Then You Can Start Implementing the Next Steps 


#Step 2 Find and Use Relevant Hashtags:

We've Heard a Few Times Already That Your Instagram Hashtags Should Be Relevant.

They Should Describe the Content That You're Posting.🐡

When I'm Thinking of Instagram Hashtags to Use I Like to Use.

Hashtags to Describe the Three Things in the Photo or the Three Things About the Post:

1. So One Hashtag Can Describe the Photo Itself or the Video Itself 🐡

2. Two the Content That You're Sharing in That Post🐡

3.  Three Your Page or Your Niche 🐡

for example: If I Post This Photo Here and I'm Going to Use Relevant Instagram Hashtags That Describe the Photo.

  • the Content and Myself
  • My Niche 
  • My Industry

I'm Going to Use Hashtags Like Palm Springs Because I'm in Palm Springs in This Photo.


Hashtag Travel Influencer Right

Because I'm Traveling.

I'm an Influencer These Are Things That Are Describing the Photo.

Hashtag Vibes It's a Little a Little Broad but Still, It's Describing the Photo.

Hashtag Palm Trees Hashtag.

Anyway So I'm Describing the Visual of This Photo 🐡


1. First Also the Context or the Content in This Photo

If You Read the Caption I'm Giving Tips About Instagram.

So I'm Also Going to Do Instagram Tips Caption Writing Writing 101.

I'm Giving Tips About How to Write Captions or Whatever.🍒

This Caption Is About I'm Going to Use Instagram Hashtags That Describe What This Caption.🐡

Is Teaching and Then Finally My Industry, My Niche,  My My Title

I'm an Influencer Coach,  Instagramcoach 

So I'm Going to Use:  #Instagramcoach,  #Influencer,  #businesscoach 🐡

in My Industry We Teach a Lot of Mindset Inspiration Business Tips.

So Maybe Hashtag Business101 Business Inspiration So Basically Your Strategy with Your Instagram Hashtags Is to Be as Descriptive as Possible.

for the Photo or Video That the Content That You Are Talking About and the Industry That You're In.🍒

Sometimes Coming Up with Hashtags on Your Own Can Be a Little Intimidating or Overwhelming or Maybe You Just Don't Feel Like You're That Good at It.

So If You're Looking for a Tool to Help You Find the Best Instagram Hashtags

What You Could Use.

So That You Have More Likelihood to Rank in Specific Instagram Hashtags.

I Use a Platform Called Slayer App🚕

No Not Sponsored

I Feel Like I Shouldn't Have to Say Whether Like Take Me Seriously

Because It's Not Sponsored.🍒

Like Anytime I Recommend Something Here It's Because I Believe in It Sponsored or Not Okay

I'm Honestly Just a Really Big Fan of the Hashtag Slayer App.

One of Their Instagram Page Is Filled with Hashtag and Instagram Tips Up


the Wazoo 🐡

So I Love Another Company That Gives and Teaches Generously 


2. Two I've Been Using Them for Over a Year

Now I Pay for Them Myself Out of Pocket and I I Just Absolutely Love the Platform with Hashtag Slayer.

Not Only Do They Help You Create Your Own Collection of Hashtags but You Could Also Analyze Competitors and See What Hashtags They're Using.

Plus with the List of Instagram Hashtags That They Spit Out for You in Your Industry.🍒

It'll Tell You How Likely Your Profile Is to Rank Using a Specific Hashtag

So It's Like Hey If You Create Great Content and You Use This Instagram Hashtag.

This Is Your Likelihood of Ranking Higher 

1. Step Number One Stop Thinking About Instagram Hashtags So Much

2. Step Number Two Use Relevant and Descriptive Hashtags.

3. Step Number Three Figure Out How Many Instagram Hashtags You Should Use.

I Feel Like That's a Common Question.

 How Many Hashtags Should You Use 🐡


There's a Whole Things About Instagram Said in This Post to Use Three to Five Hashtags

but Agree to Disagree Everyones.

Instagram Strategy Is Going to Look Different

So It's Important to Test and Sees What Works Best for You Maybe Three to Five Instagram Hashtags Work Really Well for Me.🍒

but for You That Sweet Spot Is 11 Hashtags 13 Hashtags or Maybe You Could Do 30 Really Great 

Specific Relevant Niched Instagram Hashtags and You're Like These 30 Are So Perfect.


 for This Post If You Could Do All 30 Try All 30. 

to Give You Some More Answers the Team at Social Insider.

Recently Analyzed Over 75 Million Instagram Posts Published Between March 2021 and March 2022 🍒

to See What the Data Said About the Relationship 

Between Instagram Hashtags and Post Views as You Can See Here the Research Shows.

That the Number of Hashtags an Instagram Post Has Does Not Influence Post Distribution.

You Do See That the Highest Average Engagement Rate by Impressions at 3.41 Is Generated by Posts with Three to Four Hashtags.

So I Could See Why Instagram Would Suggest Using Three to Five but That Doesn't Mean Using 30 Hashtags Doesn't Work.🐡

I Think from Looking Back to Where Hashtags Originated on Instagram.

They Probably Just Want Their Users to Focus on Fewer Quality Instagram Hashtags.🐡

So That Search Results Can Become More and More Relevant and Accurate.

Moving Forward Because If Everybody Was Using Love on Every Post.

Search Would Get Really Messy Really Fast Like Actually It.🍒

Already Is That's Why We Have Banned Hashtags, 


What Are the banned hashtags on Instagram? 

Banned Hashtags Are Hashtags That People Have Spammed Just Too Much.

If You Don't Know What Band Hashtags Are.

I Believe Their Strategy by Telling People to Use Three to Five Hashtags Kind of Puts That Pressure on Users to Be Like.🍒

Oh Oh No I Can Only Use Three to Five Hashtags.

I Better Make Sure Those Three to Five Are Really Good.

Now People Are Finally Starting to Get More Specific and Strategic with Their Hashtags Instead of Just Spamming a Bunch of Search Results.


4. Step Number Four Put the Instagram Hashtags in the Caption Not the Comments:

If You Didn't Know This Already Now You Do This Is One of the Tips Instagram Gave Themselves.

in Their Best Practices Post and While We're Talking About It.

I Might as Well Just Go Through All of These.


Do Use Hashtags That Are Relevant to Your Content

No Surprise There Do Check Which Hashtags Your Fans Already Use and Follow This Is Another Little Secret Tip.

If You're Trying to Do Brand Collaborations Go to the Brand's Profile.

That You Want to Collab with Check to See Who They're Following.

Not Who They're Following but Brands Follow Specific Instagram Hashtags and If You Want to Get in Front of Their Eyes.🍒

Use Those Hashtags.

Just a Little Tip Do Mix Well Known and Niche Instagram Hashtags to Expand Your Discoverability.🐡

Again This Helps with Categorizing Your Content.

So Maybe the Hashtag Influencer Has Millions of Posts.

Well, Your Goal Isn't to Get Discovered in That Category Your Goal Is Just to Categorize Your Post.

So Maybe You Will Use Hashtag Influencer.🍒

If That Is a Great Explanation or Descriptor Word of That Post Do Use Specific Hashtags.

So That Your Fans Can Easily Search for Your Content

You Can Even Make Your Own Hashtags and Do Use Three to Five Hashtags.🐡

We Saw That We Talked About It.


The Dos And Don'ts Of using Hashtags On Instagram!

Let's Talk About the Don'ts:

This Is a Given but Don't Use Instagram Hashtags That Have Nothing to Do with Your Content.

Just Don't It Doesn't Help Instagram Categorize You It's Gonna Get Pushed to the Wrong People.

They Won't Engage with It Because It Has Nothing to Do with Your Content

Which Means the Reach Will Just Suck.


Don't Use Overly Generic Instagram Hashtags:

This Will Make It Harder for People to Discover You If a Hashtag Is Overly Used or Overpopulated


Don't Use Too Many Hashtags:

They Say Using 10 to 20 Hashtags Will Not Make You More Likely to Be Discovered.

Which Is True Just Because You Have 30 Hashtags

That Doesn't Mean You're Guaranteed or Entitled to Get More Reach

You're Not Entitled to Anything You're Not Guaranteed to Get Reach.

Hashtags Are Simply a Tool to Help You Become Discoverable.🐡

If You're Using Them Correctly and If You Have Great Content.

So Using More Instagram Hashtags Doesn't Guarantee More Reach.

Just Like Using Three Hashtags Doesn't Mean Your Reach Is Gonna Suck.

It's All About the Quality of Your Content and the Quality of Your Instagram Hashtags. 


Related Instagram Post:

New Instagram Algorithm Update!

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